Tiktok Enters E-Commerce | Adana Stage Media

TikTok, the social media platform that has taken the world by storm with its popularity, announced a new feature to the world at an event held in England: Social Commerce. TikTok users will now be able to directly purchase the products they see and like on the platform. In other words, they will be able to shop while watching videos. This move, which can perhaps be considered the beginning of a new era in the social media and e-commerce sectors, seems to change the rules of the game. The editors of Sahne Media, your closest solution partner in social media advertisements such as TikTok, Instagram, Facebook, Twitter and YouTube, have prepared it for you.

TikTok, the social media platform that originated in China and took the world by storm, announced to the public a new feature that hit the e-commerce industry like a bombshell with the live shopping event it organized in England.

Now, when users come across a product they like on TikTok, they will be able to purchase it directly. Just like other major e-commerce sites, TikTok will also get a share of these sales. Research data on TikTok, which has over 1 billion users, shows that one in four users search for or buy that product after seeing a video about a product.

While all other platforms are making updates to compete with TikTok, this move seems to increase the gap even more.

TikTok, which entered the world of e-commerce in the UK, aims to get a large share of the increased shopping during Christmas thanks to its entertaining content.

You don't really think of it as shopping

Facebook and Instagram are becoming valid addresses for discovering and purchasing new products day by day. While problems such as going to stores and the reflection of rent and personnel expenses on prices have reduced the popularity of real stores, they have accelerated shopping on social platforms.

There was a 25 percent increase in the number of people shopping via e-commerce in America in 2019 and 2020, and the number reached 80 million. It is estimated that this number will exceed the 100 million threshold by 2023.

Previously, a special shopping event was organized for the weekend with special brands and influencers as part of Black Friday. Retail trade expert Kate Hardcastle agrees that shopping on social media has hit physical shopping hard.

Due to its features such as providing a fast, easy, perfect experience and eliminating obstacles, social media shopping makes consumers feel like being part of a conversation rather than a shopping. He states that every retailer should get into e-commerce and care about social media channels as much as their real stores.

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